Benefits
So what's the payoff?
Since the dot-com bubble is officially over, organizations are asking a smart question
about their Internet initiative: What's the payoff?
Here are some of the benefits that our clients see:
Cost Savings
As the cost of paper, printing, and postage keeps rising, electronic distribution of
your information is extremely cost effective. The information is available just in
time, and you never have crates of obsolete materials that are wasted when the
information contained becomes outdated.
With our SiteCentral content management system, you can update
your marketing materials as often as you like; several times per day if desired. Try that with paper.
An on-line presence can also be your first point of contact for customer support.
FAQ (Frequently Asked Questions) lists are a great way to inexpensively answer those
questions your support staff answers again and again.
Increased Sales
The Internet allows you to reach customers that your other marketing efforts miss. Your
offerings can be viewed by prospects nationwide and worldwide, and you can engage them
with non-product information that keeps them coming back to your site, enabling you to
sell to them again and again.
Your web site is on duty seven days a week, 24 hours a day, in every town around the
globe. Even the best conventional sales staff can't match this.
Direct Customer Contact
A properly designed web site allows you to really get to know your customers: Their
demographic information, their interests, their shopping habits. You can then custom
tailor an offering to each customer, increasing the chance that your message (and your
offerings) will be of interest.
The result? Happy customers who come back again and again, because your site serves
their needs.
Your Finger on the Pulse of the Market
The Web is a two-way medium. Not only can you transmit information to
your customers, but they can give you valuable feedback about what you're
doing right... and more importantly, what you're doing wrong. When you
harness this information flow, you can improve your business processes
and increase efficiency and customer satisfaction.
Improved Accuracy of Information
Since you can instantly publish the current, accurate version of your key
information (price lists, special offerings, technical information) your
customers aren't confused or misled by old, out-of-date information. The
increased customer satisfaction that results from this is significant.
Increased Marketplace Awareness
Your site can increase your stature in the marketplace. A professional Internet
presence is not dependent on the size of your organization. There are numerous
examples of small firms with a large on-line presence, and significant mindshare
and revenue because of this.
Through the use of an on-line community, you can
engage your customers in a two-way dialog, and your customers can get to know each
other, and share information that will increase your customers' perceptions of the
value of your site.
New Sources of Revenue
Once your site is established, it can represent new sources of revenue for you,
via advertising opportunities, affiliate programs, and other methods by which
other firms pay you for the attention of your audience.
This can be a tricky area; you do not want to compromise the privacy of your
audience for a quick buck. Let us show you how to make this work.
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