Content Management
The Key to a Great Web Site
You've got a brand-new web site. It's up to the minute accurate,
with the latest information to give to your customers.
A week passes. Your business doesn't stand still. What happens
to your web site?
Site Updates made Easy
You need to make changes. New products, a special, additions to
your calendar of events. A hot new promotion. Time to call the
web designer, and ring up expenses for these routine changes?
Not with your web site, from Nurick + Associates.
The full story:
Business is dynamic, and the information you need to get into the
hands of your customers can change frequently... in some fields, daily
or even hourly. Our solution to this problem is the SiteCentral
Content Management System, a solution built by Nurick + Associates.
Giving You the Control
SiteCentral enables you change key information on your site, at any
time and from any computer with a modern web browser. When we design your
web site, we work with you to determine which information you'll need to
change frequently, and we let SiteCentral manage that information.
You don't have to be a programmer or a web designer to use SiteCentral.
We designed it to be usable by anyone familiar with using a web browser.
A SiteCentral-managed web site means that you can keep your site up
to date, without incurring a charge with your web design firm every time you
need to make a change. It seems obvious, but many web design firms would
rather nickel-and-dime you every time you change a line of text on the site.
Spreading the Responsibility
If your organization is larger, different people may be in charge of
different information. Each one can have his own SiteCentral
login, allowing him to change only the information under his control.
If appropriate, different individuals can edit the content, but it must be
approved before it is released on the web site. All this depends on your
business requirements; we can configure SiteCentral to be as simple
as you like, or to enforce complex business requirements. The choice is
yours.
Important for the Big Guys
The biggest sites (like MSNBC.com, yahoo.com, and CNN.com) on the internet use
content management systems to keep their information up to date. The systems they
use often cost $100,000 - 400,000 per site; making them
impractical for most business and organizational web sites.
That's why we designed SiteCentral. Designed for organizations like
yours, and cost-effective for web sites that don't cost six figures.
It's good business. And it's a Nurick + Associates exclusive.
Other Benefits
Once your changing information is managed by SiteCentral, it can be
presented different ways. The latest updates (such as news, upcoming events,
new product releases, et cetera) can be displayed on your home page, giving
site visitors a quick snapshot of what's new and interesting.
We can also deliver different information to different audiences: You can
specify which bits of information apply to who, and restrict access based on
who's looking. We can even design sites where the information is customized
for each individual, if it helps achieve your goals.
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