Electronic Mail Marketing
Communicate with your Customers
Your web site is a wonderful way to communicate with your customers. You keep it up
to date with the latest information, including your new product and service offerings,
recent price drops, and even the hot specials you post as they happen.
But how do you prompt your customers to come see what's new?
The solution: Electronic Mail Marketing.
Targeted electronic mail can remind your customers to check your web site. The mail
can contain teaser paragraphs that end in a link back to your web site. This brings
your customers in, where they're free to browse all of the information you're
presenting.
Don't confuse this with the internet phenomenon called "spam", which is unsolicited
commercial e-mail. You're marketing only to those individuals who you've formed a
relationship with, and who have asked to be kept updated on your latest developments.
Via your web site, your customers sign up (or "opt in") for your electronic newsletter
and other mailings. Over time, this mailing list becomes a valuable business asset;
you can present the latest hot opportunities to these customers, and you'll enjoy a
close ratio much higher than if you cold called.
Combining your web site with e-mail marketing provides the best of both worlds: The
rich, content-filled presentation that is your web site, and the brief, hard-hitting
and hard to ignore reminders that you e-mail your customers. It's a combination that
works for the big players on the internet; everyone from Microsoft to Dell to Land's
End. And it's available to your organization, from Nurick + Associates.
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